Pinterest Demographics

When executing a marketing campaign on any social media platform it is important to understand the demographics of that particular platform.    By doing so you can determine where your target market spends the most time and avoid wasting efforts on the wrong techniques.  With this in mind, we thought we’d share some interesting stats […]

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Ideal Blog Post Length

The quality of your blog posts will always be more important than the length, and the ideal length varies from topic to topic.  However, if you’re looking for a concrete standard we would say the ideal blog post length is 500 words +/- 200. Size does matter:  the average person that comes across your content […]

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The difference between a soft launch and a hard launch

In business, the terms ‘soft launch’ and ‘hard launch’ refer to two different techniques for introducing a new product or service to the market.  A soft launch is less aggressive, as the name indicates, where as a hard launch is louder with the goal of generating buzz. A soft launch is a technique that introduces […]

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How to Create Viral Content

The answer is cats of course. Funny cat pictures are the secret to viral content.    Just kidding (sort of…). If there was a simple, surefire way to make your content go viral everyone would be doing it.  Having something go viral to the same degree as the YouTube video ‘Gangnam Style’ is rare and […]

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7 Strategies for Creating Original Content

According to research conducted by Curata, originality is a content marketer’s greatest challenge.  Creating original content requires more time and creativity, but it is worthwhile: Unique content is much more likely to build an audience of returning readers. Search engines reward originality. People are less likely to link to over used content. O...

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7 Key Characteristics of Shareworthy Content

Creating content doesn’t guarantee it will get shared online.  A number of factors come into play when examining what makes one piece of content more likely to be shared than another.  First and foremost, your audience must be able to find your content.  As for the actual content itself, there are seven core characteristics that […]

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20 Writing Mishaps To Watch Out For

There are many misunderstood words and phrases that are frequently used out of context.  Although there are a myriad of proofreading tools available, there is no replacement for understanding what we are writing.  In a world full of tweets, statuses, and hashtags it is increasingly important to have a strong written communication skills.  Here are ...

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How to Draw an Owl With Your Keyboard

The obvious mascot for our brand, Cahoots, was an owl. So we made ours very unique and easy to mimic with common characters to separate us from the other owls in the neighbourhoot.  Here is how it’s done:Thats how we type our logo!  

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Working the Professional Rainbow

With the popularity of social media and networking websites people really have become their own brand like never before.  Color increases brand recognition by 80 percent (KISS metrics), so how can people use this for their personal brand in their avatars, websites, profiles, and business interactions?  Below we’ve outlined the basic colors and thei...

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