10 Reasons Business Cards Need a Social Network

While there are many social networks and professional networking tools that have proliferated over the past ten years, business cards remain to be effectively disrupted by technology.  A business card unifies contact and other information into a condensed, easily shared format.  With business cards being such an important point of connection, it is...

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Reasons Every Startup Should Blog

A blog is a great way to open up the dialogue between your startup and the online community.  It is something we (Cahoots) have been doing for a few months now while we refine our concept and product.  Our blog has been a fantastic tool, asset, and outlet for us.  We are attracting a growing […]

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8 Ways to Test an Idea Without Spending Money

Have an amazing idea for a new business? Great.  Before you start spending your money, going to family and friends, go into debt, or seek investment it is important to test the market potential for that idea.  Not only will this information help you decide whether or not to spring forward, it will give you […]

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Putting the ‘Mod’ in ‘Modern’

ModCloth.com is an online clothing, accessories, and decor retailer specializing in vintage, indie, and retro-inspired style.  Mod Cloth was started by high school sweethearts Susan Gregg and Eric Koger who were only seventeen and eighteen at the time and are now married.  Much like Facebook, ModCloth started in a college dorm.  Susan began selling...

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The Future of Online Bartering

A barter exchange system is one where goods and/or services are directly exchanged without money. For example, trading chickens for a newspaper subscription or offering free baking in exchange for manicures. Bartering predates currency and is still common in developing countries and still present on a small-scale in developed nations.  Contrary to ...

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Top 10 Reasons You Don’t Get Retweeted

Have you ever hit the ‘tweet’ button expecting to send ripples through the twitterverse and had nothing happen?  There are a variety of reasons people may not be sharing your tweets and you should consider experimenting to find your ideal tweeting style.  Here are ten common reasons your tweets aren’t getting retweeted: 1. Different Audience: Many ...

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Why Social Media Is So Addictive

Social networking sites are full of opportunities for positive reinforcement.  A ‘Like’ on Facebook, retweet or mention on Twitter,  comment on a status, endorsement on LinkedIn, a repin on Pinterest and a new follower are all forms of positive reinforcement that drive engagement on these social networking platforms.  In this post we’re taking a cl...

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How To Write Killer Headlines for Social Media

So you’ve crafted a piece of content to share with the world.  Now you have to get them to read it.  Even a book of a thousand pages has to come up with a single clever title to sell itself.  Garnering the attention of readers is more competitive than ever as content sharing platforms increase […]

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10 Interesting Stats About Moms and Social Media

Today’s moms are more connected than ever, acting as leaders and early adopters in social media and technology. Moms are 20 percent more likely to use social media than the general population (BabyCenter).  Women are bigger multitaskers than most men, and women with children are constantly juggling their personal aspirations, parenting, and social ...

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Top 10 Reasons Small Businesses Should Use Twitter

Many small businesses have Twitter accounts, but not all of them use them frequently.  Merely having a Twitter account isn’t enough.  Here are ten reasons your small business should be tweeting: 1.  Free:  Twitter is free to use, so why not use it for marketing?  The only price is time and effort, or hiring someone […]

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