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Additional guidance content

Finally, local consumers want a local website to have extra sources of information. For instance, it should have at least one video which guides them on what it does and if not, it should include its social media accounts so the users can fetch more reviews if they are not convinced with the ones on …

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The gender and age factor

It will make no sense if you create a highly attractive website, but it does not cater for you target age and gender.So if you operate a business which mostly targets the 18-34 age brackets, consider setting up a website that is highly user-friendly, is not that serious and should have a little fun and …

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Essential Information

No matter how good looking you website interface is, many local consumers are likely to turn away from it if it lacks critical information. For instance, when a local customer visits your site, then the most likely reason for doing so is because they want to see the kind of goods and services which you …

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Pinterest Demographics

When executing a marketing campaign on any social media platform it is important to understand the demographics of that particular platform.    By doing so you can determine where your target market spends the most time and avoid wasting efforts on the wrong techniques.  With this in mind, we thought we’d share some interesting stats …

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Ideal Blog Post Length

The quality of your blog posts will always be more important than the length, and the ideal length varies from topic to topic.  However, if you’re looking for a concrete standard we would say the ideal blog post length is 500 words +/- 200. Size does matter:  the average person that comes across your content …

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