Blog

Putting the ‘Mod’ in ‘Modern’

ModCloth.com is an online clothing, accessories, and decor retailer specializing in vintage, indie, and retro-inspired style.  Mod Cloth was started by high school sweethearts Susan Gregg and Eric Koger who were only seventeen and eighteen at the time and are now married.  Much like Facebook, ModCloth started in a college dorm.  Susan began selling her …

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The Future of Online Bartering

A barter exchange system is one where goods and/or services are directly exchanged without money. For example, trading chickens for a newspaper subscription or offering free baking in exchange for manicures. Bartering predates currency and is still common in developing countries and still present on a small-scale in developed nations.  Contrary to popular belief there …

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Top 10 Reasons You Don’t Get Retweeted

Have you ever hit the ‘tweet’ button expecting to send ripples through the twitterverse and had nothing happen?  There are a variety of reasons people may not be sharing your tweets and you should consider experimenting to find your ideal tweeting style.  Here are ten common reasons your tweets aren’t getting retweeted: 1. Different Audience: Many …

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Why Social Media Is So Addictive

Social networking sites are full of opportunities for positive reinforcement.  A ‘Like’ on Facebook, retweet or mention on Twitter,  comment on a status, endorsement on LinkedIn, a repin on Pinterest and a new follower are all forms of positive reinforcement that drive engagement on these social networking platforms.  In this post we’re taking a closer …

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10 Interesting Stats About Moms and Social Media

Today’s moms are more connected than ever, acting as leaders and early adopters in social media and technology. Moms are 20 percent more likely to use social media than the general population (BabyCenter).  Women are bigger multitaskers than most men, and women with children are constantly juggling their personal aspirations, parenting, and social lives.  Therefore, …

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10 Advantages of Being a Small Business

While small businesses don’t operate on the same scale as big businesses, they have some distinct advantages: 1.  Flexibility:  Small businesses experience less bureaucratic inertia.  This enables them to respond to changes in the market more quickly than big companies that have to jump through their own hoops.  Small businesses can maneuver where big businesses …

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