so it can attract They say that appearance matters and how you dress is how people will address you. The same case applies to your website too. Its general design is what will attract or turn away your local consumers. Take an example of you, whenever you are browsing through an individual site, and you find it in plain black and white block paragraphs, without logos or factors to distinguish the headings from the rest, you are most likely to leave it with immediate effect. Which is why you should ensure that your layout, the visual design, and even your content is of high quality the users to find out what you are all about. In addition, don’t forget the architecture as it goes hand in hand with the design. In layman’s terms, it refers to the ease of navigation. For instance when a customer clicks on a certain product, it should automatically take them to a page with more details regarding it. Also, ensure that it is not slow and you frequently update it with blogs concerning you as a business. A superb user experience is what local consumers want from your local business web page.