Another requirement of local consumers from your local site is reviews. Today most potential clients want to get an honest opinion of your business from customers who have had a trade experience with you before. That plays a significant role in determining whether they will buy from you or not. If they lack reviews, then they end up making assumptions that you are not genuine. Consequently, no matter how excellent a company is in customer service and offering high-quality goods, there is always that customer who will never be satisfied with the kind of products or services you deal with. Therefore, if all your reviews are positive, then the local consumers will perceive you as too good to be true, or they may think they are self-generated. So as part of your webpage interface, ensure that you include both positive and negative reviews because it is what local consumers want from local business websites. They want honest reviews to help them access your performance.