The gender and age factor

It will make no sense if you create a highly attractive website, but it does not cater for you target age and gender.So if you operate a business which mostly targets the 18-34 age brackets, consider setting up a website that is highly user-friendly, is not that serious and should have a little fun and entertainment content to attract this group of millenniums. If your audience is much older than that, then too much play will not work here while if it’s the gender factor use terms which both groups are familiar with.