In business, the terms ‘soft launch’ and ‘hard launch’ refer to two different techniques for introducing a new product or service to the market. A soft launch is less aggressive, as the name indicates, where as a hard launch is …
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The answer is cats of course. Funny cat pictures are the secret to viral content. Just kidding (sort of…). If there was a simple, surefire way to make your content go viral everyone would be doing it. Having something …
According to research conducted by Curata, originality is a content marketer’s greatest challenge. Creating original content requires more time and creativity, but it is worthwhile: Unique content is much more likely to build an audience of returning readers. Search engines …
Creating content doesn’t guarantee it will get shared online. A number of factors come into play when examining what makes one piece of content more likely to be shared than another. First and foremost, your audience must be able to …
There are many misunderstood words and phrases that are frequently used out of context. Although there are a myriad of proofreading tools available, there is no replacement for understanding what we are writing. In a world full of tweets, statuses, …
The obvious mascot for our brand, Cahoots, was an owl. So we made ours very unique and easy to mimic with common characters to separate us from the other owls in the neighbourhoot. Here is how it’s done:Thats how we …
With the popularity of social media and networking websites people really have become their own brand like never before. Color increases brand recognition by 80 percent (KISS metrics), so how can people use this for their personal brand in their avatars, websites, …
Social media is an amazing networking and marketing tool, but it can suck away your time and productivity. Here are some tips for using social media as a professional with an optimal time:reward ratio: 1. Frequency: It is more effective …
While there are many social networks and professional networking tools that have proliferated over the past ten years, business cards remain to be effectively disrupted by technology. A business card unifies contact and other information into a condensed, easily shared …
A blog is a great way to open up the dialogue between your startup and the online community. It is something we (Cahoots) have been doing for a few months now while we refine our concept and product. Our blog …