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Author: admin

The difference between a soft launch and a hard launch

By admin Posted on January 20, 2017 Posted in Uncategorized

In business, the terms ‘soft launch’ and ‘hard launch’ refer to two different techniques for introducing a new product or service to the market.  A soft launch is less aggressive, as the name indicates, where as a hard launch is …

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How to Create Viral Content

By admin Posted on January 20, 2017 Posted in Uncategorized

The answer is cats of course. Funny cat pictures are the secret to viral content.    Just kidding (sort of…). If there was a simple, surefire way to make your content go viral everyone would be doing it.  Having something …

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7 Strategies for Creating Original Content

By admin Posted on January 20, 2017 Posted in Uncategorized

According to research conducted by Curata, originality is a content marketer’s greatest challenge.  Creating original content requires more time and creativity, but it is worthwhile: Unique content is much more likely to build an audience of returning readers. Search engines …

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7 Key Characteristics of Shareworthy Content

By admin Posted on January 20, 2017 Posted in Uncategorized

Creating content doesn’t guarantee it will get shared online.  A number of factors come into play when examining what makes one piece of content more likely to be shared than another.  First and foremost, your audience must be able to …

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20 Writing Mishaps To Watch Out For

By admin Posted on January 20, 2017 Posted in Uncategorized

There are many misunderstood words and phrases that are frequently used out of context.  Although there are a myriad of proofreading tools available, there is no replacement for understanding what we are writing.  In a world full of tweets, statuses, …

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How to Draw an Owl With Your Keyboard

By admin Posted on January 20, 2017 Posted in Uncategorized

The obvious mascot for our brand, Cahoots, was an owl. So we made ours very unique and easy to mimic with common characters to separate us from the other owls in the neighbourhoot.  Here is how it’s done:Thats how we …

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Working the Professional Rainbow

By admin Posted on January 20, 2017 Posted in Uncategorized

With the popularity of social media and networking websites people really have become their own brand like never before.  Color increases brand recognition by 80 percent (KISS metrics), so how can people use this for their personal brand in their avatars, websites, …

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Social Media and Time Management

By admin Posted on January 20, 2017 Posted in Uncategorized

Social media is an amazing networking and marketing tool, but it can suck away your time and productivity.  Here are some tips for using social media as a professional with an optimal time:reward ratio: 1.  Frequency:  It is more effective …

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10 Reasons Business Cards Need a Social Network

By admin Posted on January 20, 2017 Posted in Uncategorized

While there are many social networks and professional networking tools that have proliferated over the past ten years, business cards remain to be effectively disrupted by technology.  A business card unifies contact and other information into a condensed, easily shared …

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Reasons Every Startup Should Blog

By admin Posted on January 20, 2017 Posted in Uncategorized

A blog is a great way to open up the dialogue between your startup and the online community.  It is something we (Cahoots) have been doing for a few months now while we refine our concept and product.  Our blog …

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