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8 Ways to Test an Idea Without Spending Money

By admin Posted on January 20, 2017 Posted in Uncategorized

Have an amazing idea for a new business? Great.  Before you start spending your money, going to family and friends, go into debt, or seek investment it is important to test the market potential for that idea.  Not only will …

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Putting the ‘Mod’ in ‘Modern’

By admin Posted on January 20, 2017 Posted in Uncategorized

ModCloth.com is an online clothing, accessories, and decor retailer specializing in vintage, indie, and retro-inspired style.  Mod Cloth was started by high school sweethearts Susan Gregg and Eric Koger who were only seventeen and eighteen at the time and are …

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The Future of Online Bartering

By admin Posted on January 20, 2017 Posted in Uncategorized

A barter exchange system is one where goods and/or services are directly exchanged without money. For example, trading chickens for a newspaper subscription or offering free baking in exchange for manicures. Bartering predates currency and is still common in developing …

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Top 10 Reasons You Don’t Get Retweeted

By admin Posted on January 20, 2017 Posted in Uncategorized

Have you ever hit the ‘tweet’ button expecting to send ripples through the twitterverse and had nothing happen?  There are a variety of reasons people may not be sharing your tweets and you should consider experimenting to find your ideal …

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Why Social Media Is So Addictive

By admin Posted on January 20, 2017 Posted in Uncategorized

Social networking sites are full of opportunities for positive reinforcement.  A ‘Like’ on Facebook, retweet or mention on Twitter,  comment on a status, endorsement on LinkedIn, a repin on Pinterest and a new follower are all forms of positive reinforcement …

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How To Write Killer Headlines for Social Media

By admin Posted on January 20, 2017 Posted in Uncategorized

So you’ve crafted a piece of content to share with the world.  Now you have to get them to read it.  Even a book of a thousand pages has to come up with a single clever title to sell itself. …

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10 Interesting Stats About Moms and Social Media

By admin Posted on January 20, 2017 Posted in Uncategorized

Today’s moms are more connected than ever, acting as leaders and early adopters in social media and technology. Moms are 20 percent more likely to use social media than the general population (BabyCenter).  Women are bigger multitaskers than most men, …

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Top 10 Reasons Small Businesses Should Use Twitter

By admin Posted on January 20, 2017 Posted in Uncategorized

Many small businesses have Twitter accounts, but not all of them use them frequently.  Merely having a Twitter account isn’t enough.  Here are ten reasons your small business should be tweeting: 1.  Free:  Twitter is free to use, so why …

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10 Advantages of Being a Small Business

By admin Posted on January 20, 2017 Posted in Uncategorized

While small businesses don’t operate on the same scale as big businesses, they have some distinct advantages: 1.  Flexibility:  Small businesses experience less bureaucratic inertia.  This enables them to respond to changes in the market more quickly than big companies …

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