Blog

How to Create Viral Content

The answer is cats of course. Funny cat pictures are the secret to viral content.    Just kidding (sort of…). If there was a simple, surefire way to make your content go viral everyone would be doing it.  Having something go viral to the same degree as the YouTube video ‘Gangnam Style’ is rare and …

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7 Strategies for Creating Original Content

According to research conducted by Curata, originality is a content marketer’s greatest challenge.  Creating original content requires more time and creativity, but it is worthwhile: Unique content is much more likely to build an audience of returning readers. Search engines reward originality. People are less likely to link to over used content. Originality is often …

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7 Key Characteristics of Shareworthy Content

Creating content doesn’t guarantee it will get shared online.  A number of factors come into play when examining what makes one piece of content more likely to be shared than another.  First and foremost, your audience must be able to find your content.  As for the actual content itself, there are seven core characteristics that …

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20 Writing Mishaps To Watch Out For

There are many misunderstood words and phrases that are frequently used out of context.  Although there are a myriad of proofreading tools available, there is no replacement for understanding what we are writing.  In a world full of tweets, statuses, and hashtags it is increasingly important to have a strong written communication skills.  Here are …

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Working the Professional Rainbow

With the popularity of social media and networking websites people really have become their own brand like never before.  Color increases brand recognition by 80 percent (KISS metrics), so how can people use this for their personal brand in their avatars, websites, profiles, and business interactions?  Below we’ve outlined the basic colors and their psychological connotations. Red …

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Social Media and Time Management

Social media is an amazing networking and marketing tool, but it can suck away your time and productivity.  Here are some tips for using social media as a professional with an optimal time:reward ratio: 1.  Frequency:  It is more effective to spend 1/2 an hour on social media everyday than 1 hour every two days …

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10 Reasons Business Cards Need a Social Network

While there are many social networks and professional networking tools that have proliferated over the past ten years, business cards remain to be effectively disrupted by technology.  A business card unifies contact and other information into a condensed, easily shared format.  With business cards being such an important point of connection, it is surprising that …

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Reasons Every Startup Should Blog

A blog is a great way to open up the dialogue between your startup and the online community.  It is something we (Cahoots) have been doing for a few months now while we refine our concept and product.  Our blog has been a fantastic tool, asset, and outlet for us.  We are attracting a growing …

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